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Data Policy

Data protection notice

It is our aim that you feel comfortable on our website. The protection of your privacy and your personal rights are therefore very important to us. We would therefore like to ask you to carefully read the following summary of how our website works. You can rely on transparent and fair data processing and we strive to handle your data carefully and responsibly. The following data protection information is intended to inform you about how we use your personal data. In doing so, we adhere to the strict provisions of German data protection law and the requirements of the European General Data Protection Regulation (GDPR).

Scope of the processing of personal data

In principle, we only collect and use personal data from you insofar as this is necessary to provide a functional website and our content and services, e.g. when you register on our website or log into an existing customer account or when you order products. The collection and use of your personal data takes place regularly only with your consent. An exception applies in those cases in which prior consent is not possible for practical reasons and the processing of the data is permitted by law. The security of your personal data is a high priority for us. We therefore protect your data stored by us through technical and organizational measures in order to effectively prevent loss or misuse by third parties. In particular, our employees who process personal data are obliged to observe data secrecy and must comply with this. To protect your personal data, these are transmitted in encrypted form; For example, we use SSL = Secure Socket Layer for communication via your Internet browser. You can recognize this by the lock symbol that your browser displays with an SSL connection. In order to guarantee the permanent protection of your data, the technical security measures are regularly checked and, if necessary, adapted to the state of the art. These principles also apply to companies that process and use data on our behalf and in accordance with our instructions.

Processing record and legal basis for solving your personal data

We collect, process and use your personal data for the following purposes: Establishment and implementation of contractual relationships Sending newsletters Marketing measures Customer service and customer support Provision of telemedia, such as to process orders for our online range of goods and services The processing of your personal data can be based on the following legal bases: Art. 6 para. 1 lit. a GDPR serves as the legal basis for processing operations in which we obtain your consent for a specific processing purpose. Art. 6 para. 1 lit. b GDPR, insofar as the processing of personal data is necessary to fulfill a contract, e.g. when you purchase a product. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. Art. 6 para. 1 lit. c GDPR, insofar as we are subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations. Art. 6 para. 1 lit. d GDPR in the event that vital interests of you or another natural person require the processing of personal data. Art. 6 para. 1 lit. f GDPR applies on the basis of our legitimate interests, e.g. when using service providers in the context of order processing, such as shipping service providers or when carrying out statistical surveys and analyzes as well as logging registration procedures. We are interested in the use of a user-friendly, appealing and secure presentation and optimization of our website, which serves both our business interests and meets your expectations.

Duration of storage and routine deletion of personal data

We process and store your personal data only for the period necessary to fulfill the storage purpose or if this has been provided for in laws or regulations. After the purpose no longer exists or has been fulfilled, your personal data will be deleted or blocked. In the case of blocking, the deletion takes place as soon as there are no legal, statutory or contractual retention periods to the contrary, there is no reason to assume that deletion will affect your interests worthy of protection and that deletion will not cause a disproportionate amount of effort due to the special type of storage.

Collection of general data and information, so-called log files

Our website records each time it is accessed on the basis of Art. 6 Para. 1 lit. f DS-GVO a series of general data and information that are temporarily stored in log files on a server. A log file is created in the course of an automatic protocol of the processing computer system. The following can be recorded:

Access to the website (date, time and frequency)

How you got to the website (previous page, hyperlink etc.)

Amount of data sent

Which browser and which browser version you are using

The operating system you are using

Which internet service provider you are using

Your IP address, which your Internet access provider assigns to your computer when you connect to the Internet

The collection and storage of this data is necessary for the operation of the website in order to ensure the functionality of the website and to correctly deliver the content of our website. In addition, we use the data to optimize our website and to ensure the security of our IT systems. For this reason, the data is stored for a maximum of 7 days as a technical precaution.

We also use this data for the purpose of advertising, market research and the needs-based design of our services by creating and evaluating usage profiles under pseudonyms, but only if you have not exercised your right to object to this use of your data (see notes to the right of objection in the point "Your rights"). This also includes the so-called "Remember Me" function, which you can also turn off in your customer account under "Personal data".

Cookies, Webanalyse-Dienste und Social Media

We use cookies, web analysis services and social media plugins on our website.

Sending information about our offer and special offers as well as other messages, e.g. Newsletter

We use your data to send the information you have ordered about our offer and other promotions to the email address you provided. This will only be done with your consent or with legal permission. Consent to dispatch is based on Art. 6 Para. 1 lit. a, Art. 7 GDPR and § 7 Para. 3 UWG.

a) Newsletter registration on our website

You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us, i.e. at least your email address. Registration takes place using the so-called double opt-in procedure. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else's email address. For the processing of the data, your consent is obtained as part of the registration process and this data protection notice is followedverwiesen.

b) Postage

We can also use your data to send information about our offers and promotions by post.

We want you to enjoy reading our emails. That is why we try to only include content that you are probably interested in. We therefore measure and store opening and click rates in your usage profile, i.e. whether and when you open our emails, which content of the emails you click on and when, and whether and why our emails could not be delivered. We use this information for statistical purposes.

Of course, you can unsubscribe from receiving our information at any time, i.e. Revoke your consent with effect for the future. You will find a corresponding unsubscribe link in every email or newsletter and can confirm the unsubscribe on our website. You can also contact us at any time to withdraw your consent:

By email:
By post: Daniel Backus - K Line Europe GmbH, Niederrheinstrasse 16, 40474 Düsseldorf

Certain information messages that are necessary for contract processing and the functioning of our website, for example for service (e.g. confirmation of registration, information from customer service) or a fee-based package (e.g. order confirmation, contract documents, payment processing) cannot be canceled. You will receive these communications at the contact information you have provided.

Processing of personal data when contacting us, registering or ordering a guest

a) Contact

When you contact us by phone, email or via a contact form, the data you provide will be processed based on Art. 6 Para. 1 lit. a DS-GVO stored by us to answer your questions. The establishment of contact is logged in order to be able to prove the establishment of contact in accordance with the legal requirements. For the processing of the data, your consent is obtained using the contact form and reference is made to this data protection notice. We delete the data arising in this context when the respective conversation with you has ended and the matter in question has been finally clarified.

b) Registration

On our website we offer you the option of registering by providing personal data. The data is entered in an input mask and transmitted to us and stored. The registration serves to fulfill a contract or to carry out pre-contractual measures and is therefore based on Art. 6 Para. 1 lit. b GDPR.

For the conclusion and processing of contracts, we need contact information, such as name, delivery and billing address and email address, as well as information on the type of payment method you have chosen. In addition, we use your data to maintain our customer database so that only applicable data is stored there. In order to avoid typing errors and to ensure that the items you have ordered arrive, we check that your address is complete and correct when you enter it.

c) Guest order

You have the option of placing your orders as a guest. If you choose this type of order, you do not have to register before placing an order. Please note that you have to re-enter your data for each further order.

We collect, process and use the information you provide as part of a guest order for the purpose of executing the contract in accordance with. Art. 6 para. 1 lit. b GDPR. We save the information you provide for the period of processing and processing your order. Your data will then be deleted unless you decide to activate your customer account within 14 days of placing your order. Data that we have to store due to legal, statutory or contractual retention requirements are blocked instead of being deleted in order to prevent use for other purposes.


You have the option of placing your orders as a guest. If you choose this type of order, you do not have to register before placing an order. Please note that you have to re-enter your data for each further order.

Based on Art. 6 Para. 1 lit. c and f GDPR, we use and save your personal data and technical information insofar as this is necessary to prevent or prosecute misuse or other illegal behavior on our website, e.g. to maintain data security in the event of attacks on our IT systems. This also takes place insofar as we are legally obliged to do so, e.g. due to official or court orders, and for the exercise of our rights and claims as well as for legal defense.

Passing on personal data to third parties

When forwarding your personal data, we always ensure the highest possible level of security. Therefore, your data will only be passed on to previously carefully selected and contractually bound service providers and partner companies. In addition, your data will only be forwarded by us to bodies that are obliged to maintain an appropriate level of protection.

a) Disclosure within group companies according to Art. 6 para. 1 lit. b GDPR

We pass on your personal data for the conclusion and processing of contracts for offers on our website / portal of affiliated companies for storage in central databases and for internal group billing and accounting purposes. This is particularly necessary so that you can use all of our offers.

b) Passing on to service companies in accordance with Art. 6 para. 1 lit. b and f GDPR

Various service companies are active for us for the operation and optimization of our website as well as our services and for contract processing, e.g. for central IT services or the hosting of our website, for the payment and delivery of products or for device installation or for sending newsletters, to which we pass on the data required for the fulfillment of tasks (e.g. name, address). Some of these companies work for us by way of order processing and may therefore only use the data provided in accordance with our instructions. In this case, we are legally responsible for taking appropriate data protection precautions at the companies commissioned by us. We therefore agree on specific data security measures with these companies and monitor them regularly. Your order will be shipped via a service provider, e.g. DHL or UPS processed. This service provider receives information from us, such as the email address you provided when ordering, so that they can arrange an individual delivery date with you. In contrast to order processing, we transmit data to third parties in the following cases for independent use for contract processing: When delivering goods to logistics companies and the postal service provider specified in the order. When paying for goods to the payment service provider specified in the order or a financing bank. In the case of credit card payments, a transaction-based security check is carried out with the help of the payment service provider to avoid credit card fraud. When paying, we do not collect or save any payment transaction information such as credit card numbers or bank details. You only provide this directly to the respective payment service provider. The exception to this is a so-called pseudo card number for credit card payments: so that you do not have to re-enter your credit card details each time you pay, a pseudo card number is saved in your customer account. The pseudo card number only enables the payment of offers on our website that are ordered from your customer account and is not identical to the credit card number.

c) Passing on to other third parties in accordance with Art. 6 para. 1 lit. c and f GDPR

Finally, we will pass on your data to third parties or government agencies within the framework of the existing data protection laws, e.g. if we do so. are legally obliged due to official or court orders or if we are entitled to do so, e.g. because this is necessary for the prosecution of criminal offenses or for the exercise and enforcement of our rights and claims.

Sign in with Facebook

If you are registered with Facebook, you can register with us with your Facebook account and log in by linking your Facebook account with your account on our website. Please note that the Facebook data protection and terms of use apply to your Facebook account (; Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA).

a) Registration via Facebook

If you want to create a new account on our website, you can register with your Facebook account. In the first step of registering with Facebook, Facebook asks you to enter your Facebook access data and log in or register with Facebook. If you are already logged into Facebook, this step will be skipped. In a second step, you can connect your Facebook profile to the Facebook application from our website. At this point you can find out what information Facebook can transmit to us from your Facebook account (information from your "public profile" on Facebook: first name, last name, age group, profile picture, cover picture, gender, friends list, Facebook username and user identification number (Facebook ID ) and other information that you make publicly available on Facebook, as well as your e-mail address). We only use your email address, your first name and your last name from this data in order to create your account on our website. You must also agree to our data protection information. You can edit the first and last name before saving. If you later want to change your email address, you will need to disconnect from your Facebook account.

b) Connect an existing account on our website to Facebook

If you already have an account with us and want to connect it to your Facebook account, you will find this function in the “My Account” area on our website. Call up the settings for social networks there. If you connect both accounts, you can also log into our website with your Facebook account in the future. The same data will be transmitted to and stored by Facebook as described above under “Registration via Facebook”.

c) Sign in with Facebook (Login)

If you have registered with your Facebook account on our website or have connected your account on our website to your Facebook account, you can always log in to our website using the “Log in with Facebook” button. To do this, you must be logged into Facebook. You always have the option of logging into our website without your Facebook account. To do this, you need the e-mail address from your Facebook account used to register or connect the accounts and your current password for our website.

d) Disconnect

If you would like to temporarily disconnect your account on our website from your Facebook account, please call up the settings for social networks in the "My Account" area on our website. To finally disconnect, you must delete the Facebook app from us in your Facebook account in the app center in the "Your applications" area. To do this, click on "Remove application" in the settings of our app.

Use of the IT chat advisor function in accordance with Art. 6 para. 1 lit. f GDPR

We offer you the "IT chat advisor" function to make our service even more convenient for you. You have the opportunity to get advice in the chat on our website before you shop. The entire chat process takes place anonymously without your name or other personal data being displayed or logged or the customer advisor being able to see customer data. In order to continuously improve the quality of our customer service in the chat, we record this chat history for training purposes. These records are deleted by us after evaluation.

Your rights

Of course, you have rights with regard to the collection of your data, which we would be happy to explain to you. If you would like to avail yourself of one of the following free rights, a simple message to us is sufficient. You can use the following contact details without incurring any costs other than the transmission costs according to the basic tariff:

By email:
By post: Daniel Backus - K Line Europe GmbH, Niederrheinstrasse 16, 40474 Düsseldorf

For your own protection, we reserve the right to request further information that is required to confirm your identity and, if identification is not possible, to refuse to process the request.

a) Right to information

You have the right to request information from us about the personal data stored about you.

b) Right to rectification

You have the right to request an immediate correction and / or completion of your personal data.

c) Right to restriction of processing

You have the right to request that the processing of your personal data be restricted if you dispute the correctness of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you do so to assert or exercise it or defense of legal claims or you have lodged an objection to the processing.

d) Right to cancellation

You have the right to request the deletion of your personal data stored by us, unless the exercise of the right to freedom of expression and information, processing to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required.

e) Right to be informed

If you have asserted the right to correction, deletion or restriction of processing, we will notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves to be impossible or is associated with a disproportionate effort.

f) Right to data portability

You have the right to have personal data that you have made available to us or to a third party in a structured, common and machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.

g) Right to object

If your personal data is based on legitimate interests in accordance with Art. 6 Para. 1 lit. f GDPR are processed, you have the right to object to processing at any time in accordance with Art. 21 GDPR.

h) Right to withdraw consent

You have the right to withdraw your consent to the collection of data at any time with effect for the future. The data collected up to the legal force of the revocation remain unaffected. Please understand that the implementation of your revocation may take a little time for technical reasons and you may still receive messages from us during this time.

i) Right to complain to a supervisory authority

If the processing of your personal data violates data protection law or if your data protection claims have been violated in any other way, you can complain to the supervisory authority.

Change of data protection information

In order to ensure that our data protection information always complies with the current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the data protection information has to be adjusted due to new or revised offers or services.

Cookies, web analysis services and social media

We would like to provide you with a pleasant online experience with our website and set this within the scope of Art. 6 Paragraph 1 lit. f DS-GVO cookies, web analysis services and social media plugins. For this purpose, we use various cookies and services to ensure the functionality of our website and to make the website as informative and user-friendly as possible for you. It is important to us that you surf our website comfortably and for this reason the continuous optimization of our website is of great importance. This includes, for example, pre-filled form fields so that you do not always have to re-enter all the data and the settings you have made can be saved. It is also important to us that you see content on our website that actually interests you and that makes your online experience easier. However, we do not lose sight of the careful handling of your personal data. Therefore, you will find detailed information below about the use of the cookies and services we use on this website. Of course you have the option of deactivating all cookies and services. Be it by blocking or deleting cookies via your Internet browser or by deactivating them separately by setting a specified opt-out cookie or following a specified link. Please note that deactivation must be carried out for every browser you use. If all cookies are deleted in your browser, the corresponding opt-out cookie is also affected.

Functional cookies

Cookies are small text files that are placed in your browser history and that are used to reconstruct the settings and other changes you have made on your next visit. These functional cookies ensure that our website works properly. These cookies are stored for a maximum of 2 years - after which they are automatically deleted. For example, the following functions are possible with these cookies: Saving products that you have added to the shopping cart or wish list, saving the entries you have made during check-out or during an order so that you do not have to re-enter this data saving preferences such as language, location, number of search results etc., saving settings for optimal video display, e.g. the desired buffer size and the resolution data of your screen, the recording of your browser settings in order to optimally display our website on your screen, the detection of misuse of our websites and services, e.g. by registering several consecutive as well as failed login attempts, the even loading of the website so that the website remains accessible or saving your login data so that you do not have to re-enter them every time. You have the option of blocking the setting of these cookies and deleting cookies that have already been set. You can obtain more detailed information on this from the manufacturer or in the help function of your Internet browser. However, we must point out that certain functionalities on our website are no longer available or only available to a limited extent if you do not allow these functional cookies.

Analysis services for statistical purposes

In order to determine which content from our website is of most interest to you, we continuously measure the number of visitors and the most viewed content. We use the data collected for statistical purposes, for example to record the number of visitors to our website, to record the respective visit time of our website visitors, to record the order of visits to different websites, to assess which parts of our website need to be adapted or for website optimization. We use the following services for statistical purposes, which you can deactivate by setting an opt-out cookie or following a link:

Google Analytics

Google Analytics is a web analysis service provided by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies to enable an analysis of the use of our website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The cookies stored by Google Analytics are deleted after 14 months at the latest. Further information on data protection and the terms of use for Google Analytics is available at: and To deactivate Google Analytics, please download and install a plug-in via your browser:

Google Maps

Google Maps API is a map service from Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. We use Google Maps API to display an interactive map and to create route maps or to help you find a stationary store. When using Google Maps, information about your use of this website (including your IP address) can be transmitted to and stored by Google on servers in the United States. Further information on data protection and the terms of use for Google Maps can be found at: and

Marketing services

We use marketing services to show you interesting offers and offers from third parties. To do this, we place advertising via advertising partners or advertising networks that use third-party cookies that are activated when you visit our website and are only read by the respective advertising partner. We would also like to only show you advertisements that actually interest you. To do this, we use so-called retargeting on our website for advertising tailored to your interests. The cookies temporarily stored for this purpose enable our retargeting partners to recognize visitors to our website under a pseudonym and to only display products that are likely to interest our visitors. No personal or sensitive data is stored in the cookies of our retargeting partners. And the data collected will not be merged with data that enable our visitors to be identified. These services serve us, for example to measure success and billing of advertising measures used between advertising partners and us, to keep track of which advertisements you have already seen in order to prevent you from seeing the same again, to see the number of page views of our website, to be able to understand internal search queries, To view product page calls or Recognize your login status. However, advertising is shown to you for marketing purposes. These advertisements can e.g. can be adapted to the content of the website. You can compare this type of content-based internet advertising to advertising on television - e.g. if you If you watch a TV show about cooking, you will often see an advertisement about cooking products in the relevant commercials. We use the following services for marketing purposes, which you can deactivate by setting an opt-out cookie:

Facebook "visitor action pixel"

The “visitor action pixel” is a service provided by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. This enables us to determine target groups for advertisements on Facebook, so-called “Facebook Ads”, on the basis of website visits and surfing behavior there. We also use this pixel to measure the effectiveness of online marketing measures. This allows us to track the actions of users after they have seen and / or clicked on a Facebook ad and then placed an order. When the website is accessed, the pixel is directly integrated by Facebook and can save a cookie on your device. If you subsequently log in to Facebook or are already logged in to Facebook, your website visit will be noted in your profile. The collected user data are anonymous to us and therefore do not allow us to draw any conclusions about the user identity. However, this data is stored and processed by Facebook so that it is possible to draw conclusions about the respective user profile. The data processing by Facebook takes place in accordance with the data usage guidelines of Facebook. If you are not a member of Facebook, you are not affected by this data processing. It is also possible to deactivate the Facebook “visitor action pixel” using a plug-in.

Social Media Plugins

On our website we offer you so-called social media plugins from various social networks so that you can connect to your social media channels. These plugins are marked with a logo or the addition “Social Plugin”. These plugins are integrated by, a service of Oracle America Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA. When you visit our website, which contains such a plugin, your browser establishes a direct connection to the servers of the respective social network. The content of the plug-in is transmitted directly from the social network to your browser and integrated into the page. Through this integration, the social network receives the information that your browser has accessed the corresponding page of our website, even if you do not have a profile on the social network or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a server of the social network and stored there. If you are logged into your account on one of these social networks while using our website, the social network can visit our Directly assign the website to your profile. If you interact with the social media plugin, e.g. If you click the "Like" button or leave a comment, this information is also transmitted directly to a server on the social network and stored there. The information is also published on your profile and shown to your profile friends. If you do not want a social network to assign the data collected via our website to your profile, you must log out of the social network before visiting our website. To protect your privacy, we use a technical solution to integrate the social plugins, which prevents data (e.g. IP address) from being transmitted to or to social networks when you open our website. They are only activated when the social media plugins are clicked for the first time. As a result, your browser retrieves the plugins from the servers and displays them as part of our website. Information (e.g. IP address) is transmitted to and to social networks. In addition, can store cookies or so-called "web beacons" on your computer.

You can only use the share function (e.g. "Like") to the full when you click on the social media plugins a second time. If you are a member of a social network and click on the corresponding social plug-in, the provider of the social network may be able to link information about your visit to our website with your profile data there. Therefore, please inform yourself about these functionalities from the operators of the social networks you use. You can find more detailed information on the functionality of in the data protection information as well as in the data protection information of the providers of the respective social media plugins. The following social media plugins are integrated on our website: Facebook Like / Share Operator: Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA Privacy policy Facebook Google+ button Operator: Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA Privacy policy Google+ Instagram social plugin Operator: Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA Privacy policy Instragram Pin it button Operator: Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA Privacy Policy Pinterest Twitter tweet button Operator: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA Privacy policy Twitter YouTube social plugin Operator: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA YouTube privacy policy

Change of data protection information

Um zu gewährleisten, dass unsere Datenschutzhinweise stets den aktuellen gesetzlichen Vorgaben entsprechen, behalten wir uns jederzeit Änderungen vor. Das gilt auch für den Fall, dass die Datenschutzhinweise aufgrund neuer oder überarbeiteter Angebote oder Leistungen angepasst werden müssen.